Curb the Clutter With Direct Mail

Given the avalanche of marketing messages we’re exposed to on a daily basis, it stands to reason that authentic, engaging messages are more likely to get a response. Most messages go virtually unnoticed, skimmed or purposely ignored – no one’s looking for the needle in the haystack. And why should they?

Marketing Clutter by Tom FishburneRather than expect your customer to notice you amidst the clutter, do something that stands out… easier said than done, I know. But believe it or not, some of the most engaging messages are the simplest.

If you haven’t seen PRINTISBIG.com, take a look:

Print is an effective and important tool you should never forget… While the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today.

According to the stats, US advertisers can see a 1300% ROI on direct mail, and direct mail is responsible for an incredible 78% of donations for non-profits. It makes sense if you consider that 80% of households read or browse their direct mail (yes, 80%!). And according to the USPS, shoppers who receive direct mail actually spend more than those who don’t.

Cartoon by Tom Fishburne.

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