There is something about having that large expanse of real estate in your lap, something about the format, that is extremely satisfying… Having many different things you may be interested in on a page, as opposed to a single thing surrounded by ads as it is on the web, leads to the formation of different connections and leads to a different experience.
That’s Kevin Kelly of Wired describing just some of the value of his recently printed book Cool Tools. The book was just published in December, but Cool Tools isn’t new – the website has been actively collecting curated reviews of tools for 10 years. Now, Kelly has taken 1,500 reviews from the website and created an over-sized 472-page book that retails for $39.99.
It sounds like a strange idea – and maybe it is – but it worked. The first printing sold out immediately. The reviews are glowing, and as one Amazon reviewer explained: “Yes, you’ve already read (or could read) much of the content on the site, but the book format (and the fact this is a hand-picked subset of the reviews from the blog) adds context and flow… It is a nicely realized, physical thing.”
Image via Joel Arbaje for Fast Company.