The 3.5in x 2in rectangle is tried and true, but it’s worth reconsidering if a different shape may better communicate your business – and make an even bigger impact.
La Charcuterie, a gourmet deli and restaurant in Vancouver, uses circular cards that resemble slices of salami. Brilliant!
One drawback to the circular card concept, however, is holding it. It surely won’t get lost in a stack of traditional cards, but it also won’t fit in a traditional card holder or wallet. Depending on your business, this may or may not be a big problem, but there may be a solution. The cards below fold and tear, respectively, to help them travel a bit easier with their rectangular companions.
Other cards can take shapes of their own that still fit within the traditional dimensions using simple die-cuts.